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The Power of Impossible Thinking : Transform the Business of Your Life and the Life of Your Business
"Wind and Crook have written a marvellous book that can teach you how to think more effectively in personal and business settings. Read it and learn!" Drea Zigarmi, author of The Leader Inside: Learning Enough About Yourself to Lead Others and co-author of Leadership and the One Minute Manager.
If you think impossible thoughts, you can do impossible things! That's the message of this book. But how do you do it? The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. Now in paperback for the first time, this bestseller reveals how your mental models stand between you and the truth and how to transform them into your biggest advantage. You'll learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to "zoom in and out" to understand complex environments and how to do "mind R and D," improving your models through constant experimenation.
Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantling the "hardened missile silos" that are your old and obsolete models. Finally they show how to access models quickly through intuition, and help you assess the effectiveness of any mental model. This paperback edition contains an all-new introduction that illuminates the stunning power of mental models in domains ranging from business and technology to geopolitics.
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January 29, 2006
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