List Price: $ 30.00
Save 25 % off List Price
Reverse Innovation : Create Far From Home, Win Everywhere
The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse.
Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound--for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long-established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed.
There are no customer reviews available at this time. Would you like to write a review?
Harvard Business Review Press
April 09, 2012
Number of Print Pages*
Adobe DRM EPUB
* Number of eBook pages may differ. Click here for more information.