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The Accidental Entrepreneur : 50 Things I Wish Someone Had Told Me about Starting a Business
The last thing entrepreneur Susan-Urquhart Brown ever envisioned was striking out on her own. Then one fateful day, she went to career counseling and almost overnight, she became an accidental entrepreneur. Like many people who go it alone, she quickly realized that there was much more to building a business than she ever imagined. But after years of working hard, seeking the right advice, making many, many mistakes, and learning some hard but valuable lessons, she built a thriving business that spoke to her passions. Now, she offers the self-employed an invaluable edge, by sharing the foolproof guidance that she wishes someone had shared with her when she was starting out on her own. For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers real-world advice on what works and what doesn't-from marketing tips and business-building advice to ways to avoid burnout.
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May 25, 2008
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