Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque's job is finding them for the retail market.
But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her. Along the way he's drawn into a web of brand-name intrigue-a missing cargo of the coolest shoes he's ever seen, ads for products that don't exist, and a shadowy group dedicated to the downfall of consumerism as we know it.
"Westerfield tackles the merchantry of cool like no other YA author offering a witty and provocative investigation of the surrealistic world of marketing and status."--Bulletin of the Center for Children's Books, starred review
A teenage male Trendsetter (one who spots trends and makes them "cool") for a shoe company wants to introduce an Innovator (one who invents trends) peer to his boss-but the boss has disappeared and foul play is suspected. PW's starred review said, "this entertaining adventure doubles as a smart critique on marketing and our consumer culture." Ages 12-up. (Sept.) Copyright 2005 Reed Business Information.
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September 07, 2005
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