From the man theWall Street Journalhailed as ""the guru of Revenue Management"" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? InRevenue Management,Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders,Revenue Managementoverturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
There are no customer reviews available at this time. Would you like to write a review?
December 28, 1997
Number of Print Pages*
Adobe DRM EPUB
* Number of eBook pages may differ. Click here for more information.