Your Brand Is Not Your Logo : It Is an Experience that Lives in Your Customer's Gut
Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!
There is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike proclaims: Harley-Davidson....
There are no customer reviews available at this time. Would you like to write a review?
March 04, 2010
Number of Print Pages*
Adobe DRM EPUB
* Number of eBook pages may differ. Click here for more information.