Take a broader view of great product design-and promote culture and processes that help you create winning designs over and over again!
The process that delivers a good design-the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success-is often driven more by serendipity than an integrated understanding of design's impact. Serendipity is a good thing-counting on it isn't.
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March 04, 2010
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