Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with strategy.; He debunks these elements of bad strategy; and awakens an understanding of the power of a good strategy.; A good strategy is a specific and coherent response to-and approach for overcoming-the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program.
Award-winning author and sought-after consultant Rumelt (Harry and Elsa Kunin Chair in Business and Society, UCLA Anderson Sch. of Management) provides keen insights on how to recognize effective approaches to promoting economic performance. Drawing from his rich experience, he offers numerous examples to help business leaders craft effective strategies. The book contains three essential components. First, it covers how to diagnose a challenge and formulate policy and action plans to address it. Then, it shows how good strategies can build upon the strengths, weaknesses, and sources of power unique to an organization. Finally, it shows the importance of business leaders sharpening their sensitivity to the challenges of an organization by viewing them from the customers' perspective. VERDICT Readers accustomed to managerial terminology should be able to cut through Rumelt's thin shroud of consultant hype to get to his practical insights. Although his candid comments and colorful examples convey his passion for counseling readers interested in strategy, the effective application of these concepts requires considerable experience and stamina.-Jerry P. Miller. Cambridge, MA (c) Copyright 2011. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
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July 18, 2011
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