Communicate your company's commitment to growing its market value Investor Relations for the Emerging Company, Second Edition helps emerging public company officers and directors communicate to investors their company's value. This helps emerging public companies understand how to communicate their commitment to that goal in a manner that is honest, ethical, and legal. This strategic management responsibility integrates finance, communication, marketing, and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation. The most viable method of financing a company's growth is its common stock. Regardless of financial market cycles, an investor relations (IR) program is a critical component of a company's growth strategy. In 2002 The Sarbanes-Oxley Act significantly increased the importance of investor relations in the financial markets. Here Rieves shows organizations how to understand these regulations and comply with them to the letter of the law. Readers will understand what to communicate about the company's commitment to growing the market value of its common stock and with whom to communicate that commitment. From describing the various organizations, institutions, mechanics, and behaviors of capital markets to clarifying the requirements and best practices for reporting and disclosure, this book provides all the answers.
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January 08, 2013
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