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FutureThink : How to Think Clearly in a Time of Change
Future think reveals the breakthrough thinking techniques two leading futurists have developed to liberate your mind from its old assumptions, and sensitize it to the earliest signals of change. Future Think will ensure you are one step ahead of your competitors.
Edie Weiner and Arnold Brown show how to overcome both personal and institutional biases, so you can see the big picture: both the forest and the trees. You'll learn how to recognize when trends aren't linear, and when tomorrow won't be 'just like today', only more so. The authors show how a football game can help you clarify your priorities in attracting and retaining customers, how the history of railroads can put the Internet into perspective, how the 'Law of Large Numbers' helps you recognize the drivers behind such powerful forces as deviancy and terrorism, why the law of entropy explains why benchmarking often fails, how to understand the profound implications of demography and much more. Above all, this book helps you act on what you learn and overcome the human tendency to reject or deny it. Grounded in science, supported by the authors' exceptional track record as futurists, Future think teaches the most important skill you can learn right now; how to manage the future.
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September 14, 2005
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