"Philosophy, economics, and biology have rarely been so entertaining."
-Matt Ridley, author of Genome
Paul J. Zak's proclivity for taking blood samples has earned him a nickname as the "vampire economist." But his sanguinary habit is backed by his scienti c quest: What if there was a master switch for human behavior? On, and people are loving and generous. Off , and they revert to violence and greed. By studying thousands of blood samples, Zak has pinpointed just such a switch: a brain chemical called oxytocin. Sprinting around the globe and into the human brain, The Moral Molecule is a dazzling narrative as erudite and entertaining as bestsellers like Flow, Drive, and Why We Love.
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May 10, 2012
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