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The Big Switch: Rewiring the World, from Edison to Google : Rewiring the World, from Edison to Google
"Magisterial. . . . Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today's computing world."-SalonHailed as "the most influential book so far on the cloud computing movement" (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the "World Wide Computer."
"Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age." - Wall Street Journal
"Future Shock for the Web-apps era. . . . Compulsively readable-for nontechies, too-as it compellingly weaves together news stories, anecdotes, and data." - Fast Company
"The best read so far about the significance of the shift to cloud computing." - Financial Times
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W. W. Norton & Company
January 01, 2009
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