This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.
How to get started with business blogging: practical tips, realistic applications, and how to convince the boss.
It's stunningly inexpensive to blog. It's a great way to control your own story and go right to the public, bypassing the media gatekeepers. And it's an unparalleled way to go where your customers, clients, and prospects are. Here are some ideas for moving your company into the blogging world or expanding its applications.
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1 . warning: don't buy this pretend book
Posted December 27, 2010 by Diana , San DiegoThis book is FIVE pages long. At the end they say, "If you like the way this was written you will be intersted in these books". Then they name several they have written.
I guess they are real books. Basically I paid $2 to them for THEIR advertizing of their book.
I sure wish Sony would list how many pages are in a book so at least we could protect ourselves from this kind of rip off.
March 14, 2010
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