The E-Myth Physician : Why Most Medical Practices Don't Work and What to Do about It
Michael E. Gerber is a truly revolutionary business thinker. His unique E-Myth insights have helped transform hundreds of thousands of small businesses around the world. According to Gerber, The E-Myth is the myth of the entrepreneur. Most businesses fail to fulfill their potential because business owners are not entrepreneurs (as most people think them to be) but "technicians suffering from an entrepreneurial seizure." After all, says Gerber, most Physicians are the quintessential technicians -- they build practices by doing the work of the business...by seeing patients! As a result, most Physicians don't own a true business, but a job -- the all-consuming daily routine Gerber refers to as "doing it, doing it, doing it." Sound familiar With The E-Myth Physician, Michael Gerber focuses on the business of being a Physician, rather than the work of it. He reveals a radical mind-set that will free Physicians from the tyranny of the unprofitable, unproductive, perpetual routine -- juggling patients, hiring, firing, doing everything that needs to get done.
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December 31, 2003
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Excerpt from The E-Myth Physician by Michael E. Gerber
The Story of Keith and Susan
Mind and heart are only different aspects of us.
The Dancing Wu Li Masters
Despite what most Doctors think, every business is a family business. To ignore this truth is to court disaster.
This is true whether or not family members actually work in the business. Whatever their relationship with the business, every member of a Doctor's family will be greatly affected by the decisions a Doctor makes about the business.
Unfortunately, Doctors tend to compartmentalize their lives unless some family members are actively involved in their practice. Doctors see their practice as separate from their family. They see their practice as a profession -- what they do -- and therefore none of their family's business.
"This doesn't concern you," says the Doctor to the spouse.
"I leave business at the office and my family at home," says the Doctor, with blind conviction.
And with equal conviction, I say, "Not true!"
In actuality, your family and practice are inextricably linked to one another. What's happening in your medical practice is also happening at home. Consider the following and ask yourself if each is true:
If you're angry at work, you're also angry at home.
If you're out of control in your medical practice, you're equally out of control at home.
If you're having trouble with money in your medical practice, you're also having trouble with money at home.
If you have communication problems in your practice, you're also having communication problems at home.
If you don't trust in your practice, you don't trust at home.
If you're secretive in your practice, you're equally secretive at home.
And you're paying a huge price for it!
The truth is that your practice and your family are one -- and you're the link. Or you should be. Because if you try to keep your practice and your family apart, if you try to keep your practice and your family strangers, you will effectively create two worlds that can never wholeheartedly serve each other. Two worlds that split each other apart.
Let me tell you the story of Keith and Susan.
Keith Roberts and Susan Boga met in college. Participants in an anti-Vietnam sit-in in the chancellor's office, they sat next to each other and talked for hours. Though not a leader of the movement, Keith was one of its fiery orators. Susan thought he was the most dynamic man she had ever met, and soon they were living together.
Though Keith's father, now deceased, had been a doctor, Keith rejected everything his father stood for: rigid discipline, small-town thinking, and medicine. Instead, after graduation he became a landscaper. He loved getting his hands dirty and being his own boss. Still, Susan sensed that something was missing in Keith's life.