Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors and Ford's combined, its staff eats for free in a dining room run by the Grateful Dead's former chef, and its employees traverse the firm's colorful Silicon Valley campus on scooters and inline skates. is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere. In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a search engine that would organize every bit of information on the Web for free.
Vise (The Bureau and the Mole) and Malseed, contributor to Bob Woodward's Bush at War and Plan of Attack, join forces in this detailed, inside look at the history of Google, the world's number one Internet search engine. Fascinated with the massive worldwide impact of Google, these experienced investigative reporters apply their rigorous research skills to produce this behind-the-scenes story of this rapidly evolving company that continues to stun the world. The rich, solid narration by Stephen Hoye provides an always interesting documentary style to this important work. The authors offer fascinating insights into the early friendship between Google founders Larry Page and Sergey Brin and CEO Eric Schmidt, the initial start-up of the company, the attempts to sell early versions of the search engine to Silicon Valley companies, and much more. Now billionaires, Page and Brin have managed to integrate their genius with their counterculture rectitude, putting nearly all available electronic information at the fingertips of computer owners everywhere. Highly recommended for academic business and information technology collections and larger public libraries.-Dale Farris, Groves, TX Copyright 2006 Reed Business Information. -- PUBLISHERS WEEKLY.
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November 15, 2005
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Excerpt from The Google Story by Mark Malseed
A Healthy Disregard for the Impossible
Sergey Brin and Larry Page cruised onto the stage to the kind of roars and excitement that teenagers normally reserve for rock stars. They had entered the auditorium through a rear door, leaving behind photographers, sunglasses, a pair of hired cars with drivers, and an attractive young woman who was traveling with Sergey. Dressed casually, they sat down and cracked smiles, pleased at their heroes' welcome. They were near the birthplace of civilization, thousands of miles and an ocean away from the place where their work together had begun. It seemed as good a place as any for a pair of young superstars, whose shared ambition revolved around changing the world, to talk about what they had done, how they had done it, and what their dreams were for the future.
"Do you guys know the story of Google?" Page asked. "Do you want me to tell it?"
"Yes!" the crowd shouted.
It was September 2003, and the hundreds of students and faculty at this Israeli high school geared toward the brightest young minds in mathematics wanted to hear everything the youthful inventors had to say. Many of them identified with Brin because, like him, they had escaped with their families from Mother Russia in search of freedom. And they related to Page just as eagerly, since he was part of the duo that had created the most powerful and accessible information tool of their time-a tool sparking change that was already sweeping the world. Like kids playing basketball and dreaming of being the next Michael Jordan, the students wanted to be like Sergey Brin and Larry Page.
'Google was started when Sergey and I were Ph.D. students at Stanford University in computer science," Page began, "and we didn't know exactly what we wanted to do. I got this crazy idea that I was going to download the entire Web onto my computer. I told my advisor that it would only take a week. After about a year or so, I had some portion of it." The students laughed.