Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
There are no customer reviews available at this time. Would you like to write a review?
February 24, 2008
Number of Print Pages*
Adobe DRM EPUB
* Number of eBook pages may differ. Click here for more information.