* Double-pronged approach covers current state and future challenges in one volume * Written by the world's leading retail experts * An invaluable guide to planning for the future in this highly competitive sector With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. As nations develop and become more dependent on the service sector, retailing can only become more economically central to our lives. Today, the retailing industry is being buffeted by a number of forces simultaneously. These include the increasing competition within and across retailing formats, the growth of online retailing, and the advent of 'radio frequency identification' (RFID) technology. Other challenges include the explosion in customer-level data availability and the global expansion of major retail chains like Wal-Mart and METRO AG. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. That urgent need is what makes this book so important.
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Springer Science and Business Media
October 24, 2005
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