Youre setting up a business. You know the product or service. Youll locate customers. Youve given it all you have. Suddenly you discover that others painted too rosy a picture of the possibilities, and have cut corners. This book has 20 principles to ethically guide your business and motivate its success, when others in the same business are failing. Its a short read and well worth your time.
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July 27, 2012
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