Marketing Your Event Planning Business : A Creative Approach to Gaining the Competitive Edge
Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events. In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base - in good times or in bad.
Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to:
* Diversify your client base
* Develop niche markets and areas of expertise
* Define and customize your customer service
* Establish a back-up plan for use during downturns
* Solicit sales and develop new business
* Market yourself within your company and in the industry
* Set up your own event planning business
Marketing Your Event Planning Business is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for:
* event planners
* event planning management companies
* public relations, communications, and administrative professionals
* professionals in the hospitality, culinary, and travel industries
Marketing Your Event Planning Business
"For event planners who are tired of being a well-kept secret, marketing Your Event Planning Business offers invaluable advice on targeting talents and targeting clients. It's a wonderful boost for event planners looking to expand their client base."
--Lisa Hurley, Editor, Special Events Magazine
"Judy Allen has crafted another meaningful book in her series on event practices. Every business owner must immediately add this treasure chest of useful ideas to their bookshelf."
--Richard Aaron, CMP, CSEP, President of BiZBash Media, NYC
"In an ever-competitive marketplace, a meeting practitioner must know the niche in which she or he wants to establish credibility. Once established, marketing oneself and one's services becomes an exciting challenge. Judy Allen's tips, provided with the insight of experience, and with humor, allow the reader to look differently at the opportunities available."
--Joan L. Eisenstodt, Chief Strategist, Eisenstodt associates, LLC, Conference Consulting, Facilitation & Training; and 2004 CIC Hall of Leaders Inductee
"Judy Allen has given us the ultimate resource guide to event planning. It's everything you need to know to launch a successful company."
--Ramey Warren Black, Partner, Media-Savvy
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June 01, 2004
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