Walking the Narrow Road: Weekly Marketing and Spiritual Devotionals for Christians in Buisness
Life's not easy being a Christian, holding to Christ's ideals, and still running a profitable business.In fact, as Christians we are held to higher standards and hamstrung in ways that our secular counterparts would never understand. Where they can cheat a little, the Spirit inside of us will accept only honesty. Where they can bend the rules, we must walk the straight and narrow. Where they can feel justified in closing a lop-sided deal, we must love our neighbors as ourselves.We're handicapped in getting ahead.Or are we?Business is changing. The old ways of tricking and making people feel a certain way through psychological manipulation are over. If you watch carefully, the tides are turning, as people become more informed, more savvy, and fed-up with with businesses broken and lame promises. The future belongs to those people who can form relationships, exceed customer expectations, connect, and tell relevant stories.In short, the future belongs to the Christian Business Owner.This is not your typical business book.
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August 15, 2011
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