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You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they show how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. This Vook first presents a fresh and amusing fictional narrative showing the most common attack strategies in action, and then explains the right counterattacks to use in each situation. Complete with videos of the author describing the nuances of these ideas and demonstrating the delivery of the most important counterattacks, Buy-In equips you to anticipate and combat naysayers--so your good idea makes it through to create a positive change.
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December 28, 2010
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