True urgency is a gut-level determination to move and win, now. Its practitioners are unusually alert. They come to work each day determined to achieve something important, and they shed irrelevant activities to move faster and smarter. Those with a sense of true urgency are the opposite of complacent-but they are not stressed-out and anxious, generating great activity without much productivity. Instead, they move boldly toward the future-sharply on the lookout for the hazards and the opportunities that change brings.
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Harvard Business Review Press
September 02, 2008
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