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Brain Rules : 12 Principles for Surviving and Thriving at Work, Home, and School
THIS E-BOOK VERSION DOES NOT INCLUDE ANY OTHER MEDIA THAT WOULD ACCOMPANY THE PRINT VERSION
Although most of us have no idea of what's going on in our heads, brain scientists have figured out a lot about how the brain works. John Medina explains what scientists know for sure about our brains and how exercise, memory, sleep, and stress might influence the way we teach our children and the way we work.
Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don't sleep to give our brain a rest--studies show our neurons firing furiously away while the rest of the body is catching a few z's. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers. Copyright (c) Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Showing 1-1 of the 1 most recent reviews
1 . Easy read chock full of usefull information!
Posted December 31, 2009 by Damon , San AntonioIt's not often that I rave about a book; however, as an educator I have to do so about this one. I had the opportunity to hear a presentation by this author at a conference. His presentation sparked my interest so I purchased the book. I read it, cover to cover, within a few days... which is a HUGE accomplishment for me as it usually takes me several weeks to get a book read due to my busy schedule.
I enjoyed this book so much that I purchased 4 copies for other folks in my profession. This book contains so much useful information that can have a significant impact on education.
I recommend this book for anyone who is looking to become a better teacher... or who is looking to become a better performer on his or her job.
I'm currently reading this book again... for the third time!
March 30, 2009
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