Minitrends : How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends - Between Megatrends & Microtrends Lie MINITRENDS, Emerging Business Opportunities in the New Economy
Minitrends provides a practical formula for extracting business opportunities from emerging trends that have a realistic chance of becoming profitable in the next two to five years. Minitrends are of a scope and importance to offer attractive business opportunities to individuals and organizations that are alert enough to recognize them, perceptive enough to appreciate them, and clever enough to take advantage of them. Based on author Dr. John H. Vanston's more than thirty years of experience in identifying and applying technical, social, and business trends, the book shows individual entrepreneurs how to identify, assess, and exploit new business opportunities, decision makers in small and mid-size businesses how to gain advantage by recognizing and utilizing emerging trends, innovative thinkers in large businesses how to distinguish themselves by their special perceptiveness, and investors how to uncover attractive new investment opportunities This book is an amazing resource for ambitious individuals who want to start new ventures or keep existing businesses innovative and competitive.
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September 20, 2011
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