This textbook on television by best-selling author John Fiske provides a comprehensive introduction to television studies. He examines both the economic and cultural aspects of television, and investigates it in terms of both theory and text-based criticism. Fiske introduces the main arguments from current British, American, Australian and French scholarship in a style accessible to the student, providing an integrated study of approaches to the medium.
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Taylor & Francis
February 24, 1988
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