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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the ''real world'' of marketing managers. The foremost figures in the field are marketing''s most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than ''the end of marketing''.
While such apocalyptic sentiments are very much in keeping with our degraded, post-modern, pre-millenial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous.
Marketing Apocalypse is essential reading for anyone interested in the future of marketing.
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Taylor & Francis
January 08, 1998
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