Perfect for companies with small marketing budgets, Pinterest is soaring in popularity: it's this year's hottest new social media platform. Businesses that capitalize on Pinterest today can build devoted fan bases that keep them ""pinned at the top"" - driving more sales, revenue, and profits for years to come. In this book, two leading Pinterest experts offer practical, start-to-finish techniques for making Pinterest work for any company. They explain all the basics, and offer specific techniques for businesses in a wide range of industries, from crafts to hardware, wedding planning to groceries. Packed with up-to-the-minute case studies,Pinterest for Business shows entrepreneurs and marketers how to: * Pinpoint your targets and captivate your audience * Win by ""pinning"" within Pinterest's most important categories * Reach ""the power behind the pins"" * Go viral to supercharge reach * Stand out on a crowded ""pinboard"" * Use low-cost Pinterest campaigns to replace high-cost conventional advertising * Integrate Pinterest with other social media marketing programs * Understand Pinterest's etiquette and avoid its pitfalls * And much more
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August 09, 2012
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