This Element is an excerpt from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.
Create -Opening Gambits- that grab your presentation audience from the very first instant!
Picture your audience at the start of your presentation. Where are their minds? Chances are, not on you. Maybe they-re thinking about an urgent message, the NASDAQ, their next appointment or overdue report, or the fight they just had with their significant other. If you launch at full speed, you-ll vault ahead of them. Instead, use an Opening Gambit to capture them immediately-.
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March 01, 2010
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