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Marketing on the Internet : Your Seven-Step Plan for Suceeding in e-Business Now That the Hype Is Over
The down-to-earth business focus of this book makes it a 'must read'" --Agnes Noonan, executive director, WEEST Corp.
This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.
Jan Zimmerman is the president of Sandia Consulting Group, a high technology marketing and media production company. She lives in Albuquerque, New Mexico.
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June 30, 2002
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