William Richard Morris, later Viscount Nuffield, set up business as a cycle agent and manufacturer in Oxford, in 1893, at the age of sixteen. He went on to become Britain's largest motor manufacturer. This is an account of his life and of his vision: 'the 100 pound car', a car the public could afford to buy. Leasor tells of the success, the millions he made and the millions he gave away.
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August 12, 2011
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