InGreen Gone Wrongenvironmental writer Heather Rogers blasts through the marketing buzz of big corporations and asks a simple question: Do today's much-touted ""green"" products-carbon offsets, organic food, biofuels, and eco-friendly cars and homes-really work? Implicit in efforts to go green is the promise that global warming can be stopped by swapping out dirty goods for ""clean"" ones. But can earth-friendly products really save the planet? This far-reaching, riveting narrative explores how the most readily available solutions to environmental crisis may be disastrously off the mark. Rogers travels the world tracking how the conversion from a ""petro"" to a ""green"" society affects the most fundamental aspects of life-food, shelter, and transportation. Reporting from some of the most remote places on earth, Rogers uncovers shocking results that include massive clear-cutting, destruction of native ecosystems, and grinding poverty. Relying simply on market forces, people with good intentions wanting to just ""do something"" to help the planet are left feeling confused and powerless.Green Gone Wrongreveals a fuller story, taking the reader into forests, fields, factories, and boardrooms around the world to draw out the unintended consequences, inherent obstacles, and successes of eco-friendly consumption.
Rogers (Gone Tomorrow) leads readers into "forests, fields, factories, and showrooms around the world to draw out the unintended consequences, inherent obstacles, as well as successful methods that lie beneath the surface of environmentally friendly products"; her discoveries are disturbing. She finds organic farmers from the Hudson Valley to Paraguay frustrated by their difficulty in making a living; the dilution of USDA organic standards; and laxity, cheating, and conflict of interest among organic certification companies. American car manufacturers that "insist they need more time to get high-mpg cars on U.S. roads already sell them-profitably-in Europe," and palm oil plantations grown for supposedly low-carbon biodiesel in Indonesia are destroying both carbon-sequestering rainforests and indigenous societies. Readers will be troubled by the laundry list of fallacies at the heart of "green" business, but the book's final chapter, which discusses developing and very positive alternatives, will keep them from despairing. By going beyond expose to analysis, Rogers gives a deeper assessment of environmental problems and solutions than the usual global-warming investigative book. (Apr.) Copyright 2010 Reed Business Information.
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April 18, 2010
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