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Harvard Business Review on Inspiring and Executing Innovation
Fresh ideas can mean big profits--but only if they make it to market and sell. If you need the best practices and ideas for creating and delivering new products and services--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Decide which ideas are worth pursuing - Adapt offerings from the developing world to wealthy markets - Plan all-new ventures by testing and tweaking - Tailor your efforts to meet customers' most pressing needs - Make inexpensive products on a vast scale - Measure and improve innovation performance - Avoid classic pitfalls such as stifling innovation with rigid processes
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Harvard Business Press
May 09, 2011
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