Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, "How to Drive Your Competition Crazy" offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Along the way he offers instructive examples of how a wide range of companies has trounced their competitors.
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October 24, 2011
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