Doing Business in 21st-Century India : How to Profit Today in Tomorrow's Most Exciting Market
It's the second fastest growing economy in the world and all eyes are on it. But buyer (or seller) beware, India isn't simply "the new China". It's a vast country with a rapidly expanding middle class that is eager to acquire Western conveniences. But with great opportunity comes great challenge: significant cultural differences and a number of other hurdles combine to create a unique and demanding business landscape for Western companies and individuals to overcome. Fortunately, though, outsiders need look no further than DOING BUSINESS IN 21ST CENTURY INDIA, packed with everything one needs to know in order to understand and succeed in this emerging market, including:
An overview of the most promising sectors every investor will want to read
Guidance on navigating the often complicated laws, rules and regulations
The keys to understanding important cultural differences
Essential advice on sales and marketing in the region
Relevant background and history
Numerous supporting examples and interviews with top professionals in India.
Timely, authoritative and glaringly absent from bookstore shelves until now, DOING BUSINESS IN 21ST CENTURY INDIA is poised to become the definitive handbook on the subject.
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July 30, 2008
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