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Micromarketing : Get Big Results by Thinking and Acting Small
BIG NEWS! (Advance Praise for microMARKETING)
"Greg Verdino presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass--and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone."
--Seth Godin, author of Linchpin
"microMARKETING is big. Now anybody can dominate a market. Especially you. So what are you waiting for?"
--David Meerman Scott, author of The New Rules of Marketing & PR
"Makes the case for the death of mass marketing in a compelling way."
--Al Ries, co-author, War in the Boardroom
"[Essential] for anyone who has ever had to create a great marketing plan without a million dollar budget or an army of resources."
--Rohit Bhargava, SVP, Ogilvy 360 Digital Influence and author of Personality Not Included
"Shows how big became pass� and proves that in our overhyped society the teeniest push is the way in."
--Richard Laermer, CEO of RLM Public Relations and author of 2011
"Filled with fresh strategies for engaging fragmented markets and frazzled customers."
--Jill Konrath, bestselling author of SNAP Selling and Selling to Big Companies
"Hits the nail on the head: Social media efforts should put a face on the company and not focus on the tools."
--Thomas Hoehn, director, interactive marketing, Eastman Kodak Company
"A must-read for anyone in marketing or technology."
--Darren Herman, chief digital media officer, kirshenbaum bond senecal + partners
"Will help businesses move from a fading era of mass marketing to embrace a meaningful genre of micro collaboration that builds macro markets."
-- Brian Solis, author of Engage
"Follow Greg's 7 shifts from mass to micro and you'll be a micromaven, capturing the attention of your audience, before you know it."
--Donna M. Tocci, director, web/new media, Ingersoll Rand.
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McGraw-Hill Companies, The
July 19, 2010
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