Gerd Gigerenzer's influential work examines the rationality of individuals not from the perspective of logic or probability, but from the point of view of adaptation to the real world of human behavior and interaction with the environment. Seen from this perspective, human behavior is morerational than it might otherwise appear. This work is extremely influential and has spawned an entire research program. This volume collects recent articles, looking at how people use "fast and frugal heuristics" to calculate probability and risk and make decisions. It includes the revised articlesand newly written introduction that were first published in the hardcover edition. Its appeal is to a mixture of cognitive psychologists, philosophers, economists, and others who study decision making.
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Oxford University Press, Incorporated
April 16, 2010
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