Everybody has to sell something sometime. We're not just talking about salespeople making quotas. Parents have to sell their kids on the idea of eating vegetables and not taking drugs; managers have to sell their employees on the idea of showing up on time and producing. Getting your message across requires selling yourself and your ideas in a way that guarantees a positive response from the most stubborn listener.Gene Bedell spent a lifetime selling, but he changed his method when he discovered a better way. Three Steps to Yes shows you how to move anyone from no to yes in just three simple steps. It enables you to get people to do what you ask them to do and believe what you want them to believe without being a bully, damaging your relationships, or compromising your principles. All the old-fashioned persuasion techniques -- authoritative power, punishment, rewards, verbal manipulation, relationship selling, negotiation -- will be a thing of the past once you make this breakthrough three-step technique a part of your life.
Whether parents are talking with their children or managers are trying to get employees to work harder, how we convey our message is crucial. According to Bedell, a sales consultant and trainer, "Persuasion is the difference between having potential and achieving your potential." He believes that once people understand three key principles--fulfill personal needs, be credible and communicate persuasively--they will painlessly master the art of getting what they want. Aimed at a general audience of "poet" persuaders who aren't sales professionals, Bedell's guide offers a variety of examples from both home and work life. For instance, he tells of two co-executives who joined a company at the same time, one of whom was so difficult to deal with that everyone ended up working through the second individual until the easy-to-deal with man was promoted while the other was fired. Similarly, at home, kids don't want to deal with a confrontational parent who finds fault with everything. Bedell urges people to "Be easy-to--easy-to-buy, easy-to-deal-with, easy-to-do-business with and easy-to-live with." His advice should help readers handle their personal and professional interactions more effectively, while Bedell's comforting tone will reassure them. Still, this breezy volume will only help readers who are ready to consciously take the time to consider all their interactions ahead of time, something that may be difficult in today's fast-paced world. (Nov.) Copyright 2000 Cahners Business Information. -- PUBLISHERS WEEKLY.
There are no customer reviews available at this time. Would you like to write a review?
January 15, 2001
Number of Print Pages*
Adobe DRM EPUB
* Number of eBook pages may differ. Click here for more information.
Excerpt from Three Steps to Yes by Gene Bedell
"I can understand your wanting to write poems, but I don't quite know what you mean by 'being a poet' . . ."
--T. S. Eliot
My wife, a liberal arts major in college, took a course in her freshman year that she affectionately called Astronomy for Poets. She learned basic astronomy, studied the constellations, and viewed planets and stars for the first time through a telescope. Cool. She loved the course and signed up for the second in the series in her sophomore year.
Big mistake. The professor started the first class by announcing, "Well, now that we're all here for something beyond fulfilling the basic science requirement, we can get down to work." My wife's reaction as she looked around the room was Uh-oh. There were eight students in the class--six astronomy majors, one physics major, and one political science major: her. Not good. The course covered spherical trigonometry, sidereal time, parallax motion, optics, and a lot of other astronomy stuff that was of no interest or use to people not majoring in astronomy. My wife stuck it out, but broke the sound barrier getting to the registrar's office to change her status to pass-fail.
My wife's college and her Astronomy for Poets course weren't unique. Although they're listed in course catalogs with less irreverent titles, there's Physics for Poets, Chemistry for Poets, Rocks for Jocks (Introduction to Geology). "Poet" is a metaphor for "enlightened amateur," a person who wants to know something about astronomy--or physics, chemistry, or geology--but who doesn't want to get lost in the minutiae that only science majors need and love.
3 Steps to Yes is the persuasion equivalent of Astronomy for Poets. Here, "Poets" is a metaphor for people who must get others to agree with them, ordinary people who need to move others from no or maybe to yes, but who don't want to spend their lives learning and perfecting sales and negotiation strategies. Moreover, Poets must persuade gently, eschewing the coercion and manipulation that professional persuaders use, but that tend to corrode personal relationships.
In 3 Steps to Yes, "Poets" are the enlightened amateurs of persuasion. They're managers, employees, parents, spouses, teachers, students, business executives, lawyers, accountants, consultants, investment bankers, job seekers, and, yes, even poets. They may even be people who sell for a living.