The Big Money : Seven Steps to Picking Great Stocks and Finding Financial Security
In The Big Money veteran stock picker and mutual fund manager Fred Kobrick draws on his decades of success to explain his Seven Steps to financial security in any investing climate.
Kobrick shows investors how to find the high-quality stocks that will make them wealthy. A stock portfolio needs only a few stocks that appreciate in value ten or twenty times, or one or two stocks that appreciate in value a hundred times or more. Kobrick describes how he found some of his most successful stocks simply by looking carefully at the products and services that customers and investors love, and recognizing the great business models that create repeatability, the ability to keep producing success. This is a timeless approach, so what works with Microsoft, Dell, or Home Depot will work with Google and even newer companies. Kobrick explains that the average investor should not try to emulate a stock analyst or a technician to find great stocks that will generate great wealth. Instead investors must recognize great companies early -- by understanding their business model, identifying their assumptions, recognizing their business strategy, and evaluating their management. Kobrick calls those four factors BASM, and they are the cornerstone of his investing philosophy. Great managements grow companies and earnings, driving stock prices higher. Kobrick also offers some tried-and-tested ways to know when you have a winner you should hold, and when you should sell.
Throughout the book Kobrick describes some of his biggest successes -- as well as a few stocks he missed. His stories about these companies are insightful and frequently entertaining. In bull and bear markets, from retail to high tech, Kobrick has prospered. His stories and his Seven Steps to financial success will show investors what they need to know to do the same thing -- prosper in any investing climate. No serious investor can afford to be without this book.
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Simon & Schuster
April 09, 2007
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Excerpt from The Big Money by Frederick R. Kobrick
One Stock, BASM, and the Seven Steps
America won the Revolutionary War. Although the reasons are complicated and involved strategy, perseverance, supplies, and more, we know from our school days that the British relied on an outmoded way of fighting. They were very well organized, marched in a straight line, and stood tall in their bright red coats when they fired.
In contrast, the Colonials were more free-form, hid behind trees, and fired when ready. Comedian Bill Cosby had a routine in which he played the captains of two teams, the Red Coats and the Settlers. When the captain of the Settlers won the coin toss, Cosby then asked him what he wanted.
The Settlers' captain said that the enemy team had to wear those bright red coats, approach the Settlers in a straight line, and fire only when commanded to, while the Settlers could hide behind rocks and trees and fire at will. We have always laughed at this, and put a lot of faith in that part of what we learned in school. The regimentation of the British undermined their ability to fight this type of war. The Colonials' flexibility and new ways of fighting were instrumental in helping them win a war against a much larger and better-equipped army.
America won its independence.
What if I told you that most investors today are practicing a form of "Red Coat Investing" that undermines their ability to become truly wealthy
I would add that there is a way to win your own independence from inflexible, counterproductive investing. It is through very easy yet solid techniques that I and many other investors with top records have used for decades to capitalize on great stocks. It is not magic, nor does it work while you sleep. You have to actually learn the key techniques of how to recognize a great company and a future winner and then know how to hold on so you can create wealth.