Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.
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Double Dragon Publishing
April 06, 2006
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Adobe DRM EPUB
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Excerpt from eBook Guerilla Marketing by Eugene Schurter
Why am I qualified to write this book? Because I have successfully implemented this strategy driving my first book (Dangerous Dreams -- Sci-Fi genre) into the top 10% best selling Sci-Fi ebooks on the major ebook stores AND into the Palm Digital Media Science Fiction TOP 50.
And unlike most writers, I have a substantial marketing background having worked as product manager, marketing manager, and vice president of marketing for both business and consumer product companies. Much of my work has involved development of innovative, low-cost marketing strategies to compete with much larger, established and financially powerful corporations -- classic guerrilla marketing.
Once implemented, the marketing tactics in this book resulted in Dangerous Dreams' march up the ladder into the top 10% best selling science fiction (as of this writing) at the major online retailers -- hitting the top 5% on Sony's site, the top 7% on efollet's site, the top 8% on Adobe and the PALM TOP 50 science fiction best seller list.
I'm an author and a marketing professional who has developed an ebook marketing strategy that anyone can do -- one that I have refined by trial and error -- and one that has achieved stellar results once applied to my own book, Dangerous Dreams.
I now give this plan to you, to help you succeed in building a substantial and gratifying readership for your work.