The no-nonsense, how-to guide to creating blogs that build business and drive profits - with coverage of the newest Web 3.0 technologies! Specific dos and don'ts for creating thriving business blogs that meet financial and strategic goals. Best-of-breed case studies include Adidas, Wal-Mart, Google, and HP Business-driven coverage of new Web 3.0 tools, including widgets, mashups, personal agents and the semantic Web. By the creators of top business blogs including TrainHarder.com and NoBoundaries.org. Plenty of businesses are already blogging, and millions more are considering creating blogs. But how does a business build a blog that really works -- really builds business and profits? How do companies identify and craft the blogging content and communities that will be most effective for them? This nonnonsense, how-to guide shows how to go beyond 'one-size-fits-all' business blogging to get the job done right. Readers will learn how to define clear goals, create the right formats and content, and choose the right tools - including state-of-the-art Web 3.0 tools that offer powerful competitive advantage.
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October 03, 2012
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