First he made five billion dollars.Then he made The Apprentice.Now The Donald shows you how to make a fortune, Trump style.HOW TO GET RICHReal estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn't until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump's apprentice, and millions have been watching the program, making it the highest rated debut of the season.
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March 23, 2004
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Excerpt from Trump: How to Get Rich by Donald J. Trump
When I look back, that was great advice, concise and wise at once. I didn't really get it at first, but because it sounded good, I stuck to it. Later I realized how comprehensive this is- how to keep your bases covered while thinking about the big picture. It's good advice no matter what your business or lifestyle.
A lot has happened to us all since 1987. That's the year The Art of the Deal was published and became the bestselling business book of the decade, with over three million copies in print. (Business Rule #1: If you don't tell people about your success, they probably won't know about it.)
A few months ago, I picked up The Art of the Deal, skimmed a bit, and then read the first and last paragraphs. I realized that after seventeen years they still rang true. I could have written these words yesterday:
First paragraph: I don't do it for the money. I've got enough, much more than I'll ever need. I do it to do it. Deals are my art form. Other people paint beautifully on canvas or write wonderful poetry. I like making deals, preferably big deals. That's how I get my kicks.
Last paragraph: Don't get me wrong. I also plan to keep making deals, big deals, and right around the clock.
It's now 2004, I'm still making deals around the clock, and I still don't do it for the money. I don't think you should do it for the money, either. Money is not an end in itself, but it's sometimes the most effective way to help us realize our dreams. So if you've got big dreams and you're looking for a way to make them happen, this book is for you.
Five Billion Reasons Why You Should Read This Book
How to Get Rich. That's what I decided to call it, because whenever I meet people, that's usually what they want to know from me. You ask a baker how he makes bread. You ask a billionaire how he makes money.