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The Kickstarter Handbook : Real-Life Success Stories of Artists, Inventors, and Entrepreneurs
So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There's just one catch: You need $100,000 to finance your dreams, and your checking account has barely enough to cover next month's rent. Enter Kickstarter - a phenomenal """"crowdfunding"""" website launched in 2009 that brings venture capital to the masses. On Kickstarter, it's not uncommon for folks to raise $50,000, $100,000, $250,000, or even millions! Want a piece of the action? InThe Kickstarter Handbook, business writer Don Steinberg interviews dozens of people who have -- no kidding -- raised at least $100,000 on Kickstarter. You'll learn all the strategies of an effective Kickstarter campaign. You'll learn the perils and pitfalls that have dashed many a dream. And you'll learn what to do in the event of a best-case scenario - when your product goes viral and suddenly the cash starts flowing in.
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August 13, 2012
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