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Be Your Own Brand : Achieve More of What You Want by Being More of Who You Are
This bestselling work describes how the art and science of brand building is typically identified with businesses, products, and services, but that personal and professional relationships can also be seen -- and managed -- in this very practical and effective light.The authors present "personal brand management" as a real-life professional development tool that creates and reinforces strong, enduring relationships fuelled by each individual's core values and beliefs. McNally and Speaks how how to conceive, convey, and manage a distinctive,relevant, and consistent personal brand-an accurate reflection of who you really are. This revised additional averages its past success (brand equity) to take advantage of the increased acceptance of personal brand as a personal and career development framework and for creating a competitive edge. Drawing on eight additional years of research and experience, the authors offer new information emphasizing the importance of relationship alignment; differentiating between a brand and a strong brand, and showing how social networks have impacted the branding process and how to use social networking to build a strong brand.
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Berrett-Koehler Publishers, Incorporated
January 10, 2011
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Adobe DRM EPUB
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