h4It pays to be LIKEABLE!h4 Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book! Jeffrey Hayzlett , bestselling author ofRunning the GauntletandThe Mirror Test Dave Kerpen's manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book. Charles Best , founder of DonorsChoose.org Kerpen demonstrates how building a likeable culture may be the most vital and rewarding strategy of all. John Jantsch , author ofThe Commitment EngineandDuct Tape Marketing This important, persuasive book will change the way you think about and operate your business. Anyone who hopes to lead successfully in the twenty-first century needs to read this book. Meg Cadoux Hirshberg , author ofFor Better or For Work:A Survival Guide for Entrepreneurs and Their Families About the Book: You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff.
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McGraw-Hill Companies, The
November 02, 2012
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Adobe DRM EPUB
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