Ray Kroc's remarkable rise to the top of the food chain--fast foods that is--began at a later age than most successful entrepreneurs, at age 52. The former salesman of Multimixer milkshake machines heard about the McDonald brothers' restaurant in Southern California, an eatery serving 15-cent hamburgers and 10-cent fries and making 40 milkshakes at a time. Sensing its potential, Kroc began to franchise the operation, ultimately bought out the McDonald brothers, and fast foods were never the same again. A great visionary, promoter, and marketer, Kroc built the chain into one of the most iconic food empires in the world. It wasn't always easy and he had to overcome several near failures and personal disasters before reaching the apex of the business world. Award-winning author Daniel Alef tells Kroc's story and the impact he had on the eating habits of billions of people around the globe. [1,408-word Titans of Fortune article]
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Meta4 Press LLC
May 12, 2010
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