Business and Competitive Analysis : Effective Application of New and Classic Methods
"I believe that this book will fill a great need for both full-time competitive intelligence practitioners, and those looking to add analytical skills to their managerial tool kit." --Bill Fiora, Partner and Founder, Outward Insights "All practicing managers and business decision makers should be grateful to Fleisher and Bensoussan for showing them how their analysis work can become more rigorous and their approach less casual. Accept no imitations. This is the genuine article." --Sheila Wright, Director of the Competitive Intelligence-Marketing Interface Teaching and Research Initiative (CIMITRI) at Leicester Business School, De Montfort University The Definitive How-To Guide for Business and Competitive Analysis Transform raw data into compelling, actionable business recommendations Answer the questions executives ask-"What?" "So What?" and "Now What?" Today's 24 most valuable techniques: how to choose them, how to use them For "everyone "who performs analysis: managers, consultants, functional specialists, and strategists A completely new book by the authors of the popular "Strategic and Competitive Analysis" Business success begins with deep clarity about your competition and your business environment.
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Wharton School Publishing
June 16, 2011
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