Insightful summaries of seventeen classic marketing books
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview's summaries have won it acclaim as the definitive selection service for sophisticated business book readers.
For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,
previously unpublished summaries--The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.
Other featured books include:
Positioning by Jack Trout and Al Ries
Kotler on Marketing by Philip Kotler
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.
As the editor of Soundview Executive Book Summaries, which distills business books into 5,000-word recaps, Murray offers 17 such summaries of marketing books published in the last 15 years. It's arguably a narrow range for the best "of all time"--even with big names like Regis McKenna and Sergio Zyman on board. Each book summary begins with a quick summation, often making redundant the introductions written especially for the collection. And though the condensed versions manage to extract the key ideas from each text, some authors fare better than others. Faith Popcorn's unique voice survives compression, for example, much better than Seth Godin's does. The selected books are sequenced to suggest a broader argument that runs from connecting with customers to marketing in the 21st century, but the actual connections between the various works are largely unstated. Unless you're completely new to marketing research, chances are you've come across at least one of these books already, but Soundview's summaries are a good introduction for those with no background. (June)
Copyright (c) Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
There are no customer reviews available at this time. Would you like to write a review?
July 19, 2006
Number of Print Pages*
Adobe DRM EPUB
* Number of eBook pages may differ. Click here for more information.