The number one book on Google+ for business, fully updated for the many changes since its release! How Google+ changes business social networking forever - and how to start profiting from it immediately. Using conversational language, anecdotes, interviews, and how-to information, this book will guide people through the philosophy, the business strategy, and the tactics of using Google+ By a 13-year veteran of social media and New York Times bestselling author. In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn: How Google+ is different, and why the difference matters. Where to start after you sign up. How to define effective Google+ strategy and tactics. How to integrate Google+ into current online/digital strategies. How customers are using Google+ -- and what they're looking for. How
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October 23, 2012
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