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Starting and Running a Successful Newsletter or Magazine
Expert insight from the co-founder of PC and Macworld magazines!
Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business.
Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:
raising start-up money
attracting the best help
choosing the right marketing strategies
creating a solid subscription base
building loyalty among readers and advertisers
competing effectively against even the biggest adversaries
The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
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October 24, 2006
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Adobe DRM EPUB
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