Class action discrimination suits have brought otherwise successful companies to their knees. Such lawsuits often have their greatest impact outside the courtroom--in the court of public opinion. Brand names that took years and millions of dollars to build have been trashed in days. The companies often seem surprised to be sued, and even more surprised at the public's interest and apparent acceptance of the allegations. Attacked publicly, these companies often respond aggressively and ineffectively, making the situation even worse. Expensive settlements usually ensue, without any actual proof that the company had discriminated. Besides the financial cost, these lawsuits, even after settlement, can severely disrupt employee relations - particularly with those employees who do not benefit from the settlement. Additional lawsuits often follow. Customers and other stakeholders may not forgive the company for the underlying discrimination (however unproven) or for the way the matter was defended. In this book, Carron gives useful advice on how to prevent discrimination suits, and if sued, how to survive the attack. Carron explains how companies, just like individuals, can learn and practice respect for differences--and thereby defuse the discrimination bomb, while creating a workplace that is fair to all.
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May 24, 2001
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